Liverpool Football Club is delighted to confirm that main sponsor Standard Chartered will continue to be front of shirt for the next four years.
The renewal of the deal will see the club’s relationship with the bank extend to the end of the 2022-23 season. The partnership began in 2010, making it the second-longest sponsorship deal in Reds history.
Since it began working together with the club, Standard Chartered has reached more than 37million people across LFC platforms highlighting the UN’s Global Goals programme, had more than 4,000 children participate in its soccer clinics, and for its annual ‘Perfect Match’ game – where LFC players swap the Standard Chartered logo on their shirts for the Seeing is Believing logo – fans have helped to raised almost USD 500,000 to tackle avoidable blindness.
The partnership has also reached almost 140,000 Reds supporters with LFC World, presented by Standard Chartered – an interactive fan experience which began in 2016 and brings fans around the world a little closer to Anfield. LFC World has visited seven destinations across the last two seasons, including Hong Kong, Singapore, Kuala Lumpur, Shanghai, Mumbai, Jakarta and, most recently, Dubai.
Standard Chartered has also donated nearly 500 match tickets to the local community through Liverpool FC’s Red Neighbours programme over the last two seasons.
Billy Hogan, managing director and chief commercial officer at LFC, said: “As a club we’re very proud to have Standard Chartered renew their relationship for another four years. Our connection runs deep, it means more than just sponsorship, from the outset it has been about working together with the club and our communities and supporters around the world.
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