James Pearce with the background on the Reds’ new CEO, who will start work at Anfield in June
- 11:14, 28 FEB 2017
Peter Moore will start work in June as Liverpool’s new chief executive.
The 62-year-old Liverpool-born businessman will leave his role as chief competition officer for gaming giant Electronic Arts in the States after accepting an offer from Reds owners Fenway Sports Group to be Ian Ayre’s successor.
What’s his background?
It’s fair to say that Moore will bring with him a wealth of business experience.
He studied at Keele University before doing a masters degree at California State University. After spells working for sportswear companies Patrick USA and Reebok in marketing, he moved into the gaming industry after taking on a role with Sega.
Moore, who was key to the initial success of the Dreamcast game console, rose up the ranks to become president and chief operations company of Sega of America.
He’s never shied away from making big decisions. He announced in 2001 that Sega would quit the hardware market amid tough competition from PlayStation and focus on developing games instead.
“I had to fire a lot of people. It was not a pleasant day,” he said.